Monetizing Talent and Investing in the Creator Economy

On this episode…

Sara McLay is a Director at UTA Ventures, the growth arm of the United Talent Agency. First, Sara talks about her career journey through the entertainment industry and delves deeper into what UTA is, specifically highlighting the unique role she has on the Ventures team. Next, Sara explains what the Creator Economy is and how celebrities like Mr. Beast have been able to leverage their talent and platforms in this new economy to create business empires. Afterward, Sara discusses how UTA aims to capture value in this type of economy by investing in and partnering with celebrities who have followings that aspire to consume like and emulate their celebrity icons. Finally, Sara explains how to break into the entertainment and venture industries, and she also provides examples of notable brands and celebrities she collaborates with through UTA.